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Franchisee Partner Opportunity

Become a Zepto Franchisee Partner

Run the store. Own the upside.

An introduction to the Cost Per Unit (CPU) payout model — how efficient, high-performing partners grow their monthly earnings.

One full payout cycle · Mumbai · illustrative

0

OPD 2,300 · 31 days · U2O 4.6 · multiplier 1.08 + reimbursements

Manpower payout
₹3,51,438
Earning payout
₹1,65,773
Performance uplift
+₹41,377
Reimbursements + Opex
₹54,000

Illustrative only — actual Manpower CPU rate, OPD slab, KPI scores and reimbursements vary by site, city and month.

1,100+
Dark stores operated across India
70+
Cities served under the Zepto network
10 min
Delivery standard that shapes daily order volume
2,200+
Highest OPD per store in quick-commerce

As a Franchisee Partner, you run first-mile fulfilment for your site — hiring and managing manpower, hitting service targets, and earning through a transparent, formula-driven payout: the CPU Model.

How you earn

The CPU Payout Model

One transparent formula drives every monthly payout — the same formula for every partner, every site.

What is CPU? CPU means Cost Per Unit — the rate you are paid for every order (unit) processed at your store. You earn on two CPUs together: a Manpower CPU for running fulfilment efficiently, and an Earning CPU that grows with your order volume. There is no fixed salary — you are paid on what your store actually delivers.

Manpower CPU
+
Earning CPU
×
Performance Multiplier
+
Reimbursements
=
Your Monthly Payout
The Performance Multiplier applies once — to the combined Manpower CPU + Earning CPU — not separately to each component.
1

Paid on units, not headcount

Manpower CPU is paid on units processed — right-size your team and keep the savings.

2

Earn more as you scale

Earning CPU is slab-based: higher sustained OPD & units unlocks greater total monthly earnings.

3

Performance pays

Hit your SLA targets and your multiplier can lift the entire payout by up to 20%.

Two Revenue Streams, One Payout

Every outbound unit processed at your site earns on two components.

Efficiency Reward

Manpower CPU

  • Covers the associate cost to process one unit delivered from your store.
  • Paid on actual units processed — not on how many people you deploy.
  • Deploy your team efficiently while holding SLAs, and the savings stay with you.
  • SI, HK, SG & CC paid separately with a fixed budget for the city.
Volume Reward

Earning CPU

  • A slab-based rate tied to your site's Monthly OPD (Orders Per Day).
  • Per-unit rate steps down as OPD rises — but total monthly units, and total earnings, step up.
  • Rewards partners who sustain higher, consistent order volume.

Per-unit rates change by OPD slab

Earning & Manpower CPU: Slab-Based Rates

Monthly OPDPartner Earning CPU
  • Up to 999₹1.00 / unit
  • 1,000 – 1,999₹0.75 / unit
  • 2,000 – 2,499₹0.70 / unit
  • 2,500 – 3,499₹0.60 / unit
  • 3,500 – 4,999₹0.55 / unit
  • Above 5,000₹0.50 / unit
CityBelow 1,5001,500 – 2,500Above 2,500
Mumbai1.541.591.64
Pune1.311.351.40
Ahmedabad1.281.321.37
Nagpur1.231.271.31
Nashik1.231.271.31
Surat1.061.091.12
Indore1.021.041.08
Vadodara0.981.011.05
Rajkot0.960.981.01

Manpower CPU shown for representative cities · ₹ per unit.

Build your multiplier — up to 1.20×

The weighted performance multiplier applies once to your combined CPU earnings — strong SLA performance can lift your entire payout by 20%.

40%

FM80P

Time to process 1 outbound order in store (picking + packing)

30%

DH Defects

Dispatch hub quality — fewer defects, higher score

20%

D2S 90P

Dock-to-stock speed — how fast inbound stock is put away

10%

Task Completion

Assigned operational tasks completed on time

Multiplier range

0.80×
0.90×
1.00×
1.10×
1.20×

Demand across the basket

What a Zepto store fulfils

Quick-commerce demand spans everyday essentials to electronics — every category a partner's store processes contributes to order volume, and to CPU earnings.

Model it yourself

Estimate your monthly payout

Set your city, order volume and performance to see how the CPU model builds your payout — each step shows the exact rate and slab that applied.

City

Estimated monthly payout

₹7,59,089

₹24,487 per day · Mumbai · 1,000–1,999 OPD

Manpower CPU
₹4,43,610
Earning CPU
₹2,09,250
Performance uplift
₹52,229
Reimbursements
₹54,000
11,800 orders/day × 31 days × 5.0 U2O = 2,79,000 units
22,79,000 × ₹1.59 manpower CPU (Mumbai, 1,500 – 2,500) = ₹4,43,610
32,79,000 × ₹0.75 earning CPU (1,000–1,999 OPD) = ₹2,09,250
4(₹6,52,860 × 1.08) + ₹54,000 = ₹7,59,089
Apply with these numbers

Illustrative estimate. Actual CPU rates, OPD slabs, KPI scores and reimbursements vary by site, city and month, and are governed by the official CPU SOP.

Want returns on your investment too? Open the ROI calculator.

Worked Example — One Full Payout Cycle

A Mumbai store at OPD 2,300 in a 31-day month, with U2O 4.6 and strong SLA scores.

Monthly units

2,21,030

OPD 2,300 × 31 days × U2O 4.6

Manpower payout

₹3,51,438

@ ₹1.56 / unit

Earning payout

₹1,65,773

@ ₹0.70 / unit

Total CPU earnings

₹5,17,210

Manpower + Earning

× Multiplier 1.08

+₹41,377

Strong SLA performance

+ Reimbursements

₹5,58,587

Fixed Opex + city support

Illustrative only — actual Manpower CPU rate, OPD slab, KPI scores and reimbursements vary by site, city and month.

Your Earning Potential Scales With You

Estimated monthly payout by site OPD and performance band (illustrative, 31-day month, U2O 4.6).

Performance bandOPD 2,300OPD 2,700OPD 3,200
Needs Improvement (0.89×)₹6,59,699₹7,40,162₹8,77,229
Good (1.00×)₹7,41,235₹8,31,643₹9,85,651
Strong (1.10×)₹8,15,359₹9,14,807₹10,84,216
Excellent (1.18×)₹8,74,657₹9,81,339₹11,63,068
Outstanding (1.20×)₹8,89,482₹9,97,972₹11,82,781

Savings from efficient manpower deployment stay entirely with you — on top of these figures.

Built-in safety net

Two layers of protection under every payout

Minimum Guarantee (Min G)

A floor under your base payout, so your earnings don't fall below a guaranteed threshold.

  • Manpower — Demand Attainment ≥ 95%Paid on actual planned units honoured
  • Manpower — Demand Attainment < 95%Paid on 95% of planned units
  • Earning — U2O ≥ 4.5Paid on actual U2O for the month
  • Earning — U2O < 4.5Paid on a floor of 4.5 U2O

Additional Reimbursements

Paid on top of CPU earnings, as per your site's agreed commercial terms.

  • Shift Incharge (SI)
  • Housekeeping (HK)
  • Security Guard (SG)
  • Cycle Count (CC)
  • Loaders
+ Fixed Opex: ₹54,000 / month

Three Levers to Grow Your Earnings

The CPU model rewards the fundamentals every good site operator already focuses on.

01

Zero Order Loss

Protecting every order keeps units processed — and earning potential — at its maximum.

02

Better SLA Performance

Improve FM80P, reduce DH Defects, hit D2S90P, and complete tasks on time to lift your multiplier toward 1.20×.

03

Efficient Manpower Management

Manpower CPU is paid on units processed, not headcount — right-size your team and keep the savings.

Why Franchisee Partners Choose Zepto

Savings stay with you

Efficient manpower planning directly increases your take-home — the company doesn't claw back savings.

No manpower reimbursement ceiling risk

Since payout is tied to units processed, your earnings aren't capped by a fixed headcount budget.

Transparent, formula-driven payouts

The same published formula, rates and multiplier tables apply to every partner, every month.

Rates shared in advance

OPD plans and CPU rates are communicated fortnightly, so you can plan manpower ahead of time.

Dedicated support

A Key Account Manager is your single point of contact for payouts, data access and commercial queries.

Steady reimbursement support

SI, HK, SG, CC, Loaders and a fixed monthly Opex continue on top of your CPU earnings.

Where partners operate

Zepto franchise opportunities across India

Search your city, explore the map, or browse every state. Partners can register interest across every state and hundreds of cities — availability is confirmed on review.

Tap a state to explore cities · 36states & UTs

Scan for WhatsApp

Talk to the partnerships team

Scan the code or message us on WhatsApp — it opens a chat pre-tagged #Zepto so your enquiry reaches the right team.

+91 92666 14449
Chat on WhatsApp Download the partner deck (PDF)

13-page CPU model & earnings guide

Ready to build your Zepto franchise?

The CPU model rewards efficiency, SLA discipline and volume — with a transparent formula and reimbursement support behind you.

Figures shown are illustrative examples. Actual CPU rates, OPD slabs and reimbursements are governed by the official Franchisee Partner CPU SOP and vary by city, site and month.